Privacy Policy

This Privacy Policy describes how Transformation Lab LLC ("we," "us," or "our") collects, uses, and protects the personal information you provide when interacting with our website at transformationlabmi.com and our AI-assisted phone line.

1. Information We Collect

We collect the following information when you contact us through our website or inbound phone line:

• Full name
• Email address
• Phone number
• Service interest (e.g., personal training, group classes)
• Preferred trainer
• SMS consent status

We also collect anonymous usage data through Google Analytics and Vercel Analytics to understand how visitors use our website. This may include browser type, pages visited, and general location data. No personally identifiable information is associated with this analytics data.

2. How We Use Your Information

• To respond to your inquiries and schedule training sessions
• To send you SMS messages with booking links, if you have provided explicit consent
• To follow up on your interest in our services
• To improve the performance and usability of our website

3. SMS Messaging

We only send SMS messages to individuals who have explicitly consented to receive them during an inbound call with our AI voice assistant. You may opt out at any time by replying STOP to any message. Message and data rates may apply.

4. Data Sharing

We do not sell, rent, or share your personal information with third parties for marketing purposes. Your information may be shared only with service providers who help us operate our platform (e.g., cloud hosting, SMS delivery), and only to the extent necessary to provide those services.

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy or as required by law.

6. Your Rights

You have the right to request access to, correction of, or deletion of your personal information. To exercise these rights, please contact us using the form below.

7. Cookies & Analytics

Our website uses cookies and third-party analytics tools (Google Analytics, Vercel Analytics) to collect anonymous usage data. You can disable cookies in your browser settings, though this may affect site functionality.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.